A New Paradigm

True 21st century ministry requires a new paradigm. As I mentioned in my eBook (Do You Realize the Power of Your Website?), it is essential that you think about your ministry differently. In order to communicate with your audience you must embrace the “virtual world”. By this I mean that you can no longer look at your audience as just the people who show up on Sunday and Wednesday. Rather you must embrace your total audience. This would include people who are absent on any given Sunday as well as people who don’t physically attend and even people who belong to other churches, but follow your ministry. These groups comprise your “virtual audience”.

In order to communicate effectively with your entire audience you must embrace your website as the Central Hub and Source of Communications with your audience, or you might say, the “New Face of your ministry”. The reason for this is that you have no better medium of communication with your audience. Not even your pulpit can compare with the advantages that your website gives you, including the ability to communicate with your audience 24 hours a day, 7 days per week, 365 days per year.

If you are going to be effective in communicating with your entire audience you must leverage the power of technology. You simply can’t do it any other way. But if you utilize technology properly you will be able to do far more than you could otherwise. This will allow you to reach more people and be more effective than ever before. (See the “Segmented Ministry” section of our eBook for more information).

One example of how you can be more effective in your communications and ministry overall is because your website will allow you to create ministry content once, that people can partake of over and over. This means that if you were to put together a series of teachings or exhortations on any given subject, once you finish the work it’s done. Then your audience can access that ministry content over and over as needed.

As you begin to think about your audience and create more and more ministry content for them, you will be adding immense value to their lives. This in turn causes you to be distinguished from other ministries who just preach on Sunday.

You have the answers that many people need. But if they can only access that on Sunday morning you will never reach your largest audience. 21st century church is no longer about the four walls. You must change your paradigm to embrace the larger “virtual audience”.




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