Every successful organization becomes successful in part by its administration. Poor administration is the sign of a poor organization. With this in mind, successful organizations have learned the necessity of systematizing their processes in order to become more effective and efficient. However many times in the church we fight this concept if we have a culture of being “led by God”. Of course we should be led by God. But we must also understand that God, is a God of order and He is the originator of “systems”.
Consider that everything that God created in the beginning, He only did once. He created all “life” with the “seed in itself”. The Law of Seed Time and Harvest is nothing more than biological systems that automatically replenish themselves. You can also look inside the human body and see all sorts of systems at work. You can look all throughout nature and see His systems at work. All these systems enable the Creator to not have to create things over and over again.
One of the things that you learn in business after you’ve chased your tail for a few years is the necessity of systems. Systems are the distinguishing factor between successful long lasting businesses and the average small business. Systems enable a business owner to create repeatable predictable results each and every time.
As I began to study systems I was fascinated by McDonald’s and the assembly line perfected by Henry Ford.
McDonald’s fascinates me because no matter which one you go to, any where in the world, they produce predictable results. A Big Mac in Detroit is virtually the same as a Big Mac in New York, Cleveland, Chicago or Los Angeles. In fact you can even travel around the world and find a McDonald’s and the Big Mac will be the same.
Additionally you must also consider that McDonald’s hires high school and college kids and has a turnover rate of 150%. Yet despite all this McDonald’s is able to produce consistent results in all its restaurants. How are these consistent, predictable results possible? The answer is “systems”.
Systems allow you to install processes that are less dependent upon people. With systems you don’t have to have the greatest personnel at the highest prices on your staff, rather you can have regular people that operate extraordinary systems.
Why is this important to a Church? Well the church, just like any other organization has a “business” side. It has products and operations that are repeated over and over again. For example, have you ever stopped to consider that a funeral is a service-product that is repeated over and over again. So is a wedding, baptism, Christian Education classes and so many other things.
If there is a process in your ministry that is repeated more than once you need to create a template and a system for it. This takes the step by step process that you have perfected over the years “out of your head” and puts it on paper. This is powerful because now virtually anyone you assign can be taught how to duplicate that task.
And the Lord answered me, and said, Write the vision, and make it plain upon tables, that he may run that reads it. -Hab. 2.2
Imagine if all the processes in your ministry were turned into systems. It would cause your ministry to operate far more effectively and efficiently. It would also cause your ministry to be “predictable”. Now being “predictable” is not a bad thing as it relates to excellence. If your ministry can produce predictably excellent results every time one of its systems are engaged, that is a GREAT thing.
One reason why I’m sharing this with you is because your website is a great place to execute and process many of the systems of the church. In fact our Member Services Center is designed to be an administrative system that engages the members and connects them to the ministry enabling them to request the various services that your ministry routinely provides while giving your office staff the ability to manage those requests systematically.
For example, let’s say that a member is planning to get married. They would go to the Member Service section of your website and fill out the Wedding Ceremony Request form. This would then be sent directly via email to the appropriate person in administration. When he/she receives the form they would have all the important information about the event and would be able to follow up with the couple to schedule the wedding. But imagine how much time this has saved your staff person because all the information was sent electronically.
Now imagine all the services that your ministry offers being accessible through your website. Services such as:
- Altar Call Response
- Ask the Pastor
- Baby Dedication
- Baptism Request
- Building Rental
- Counseling Request
- Funeral Ceremony Request
- Hospital Visitation Request
- Join our Email List
- Membership Application
- Speaking Engagement Requests
- Suggestion Box
- Transportation Request
- Volunteer Application
- Wedding Ceremony
- And much more…
We can even create custom forms and programming specifically for your ministry. So take a minute and think about all the administrative processes, ministerial services, etc that the ministry provides. How can the administration of these tasks be systematized? Ideally you should work to systematize all the routine functions of the ministry and where possible add them to the website. Then you simply have to train your staff and members to go through the website to submit those routine requests.
I hope this article has been helpful and has inspired you to think a little differently about your ministry. Your website truly is capable of being the Central Hub of Communications for your ministry if you begin to think of it that way. Of course we are here to help you. Our job is to help you become more effective and efficient in ministry and to take your ideas and bring them to life.